• Develop and execute multi-platform advertising strategies across Meta, Google Search, YouTube, TikTok, and other native networks • Translate business goals into measurable campaign objectives (CPL, CPC, RPL, ROAS) • Identify and configure high-value audience segments using in-house data, lookalikes, interest groups, and contextual targeting • Design structured campaign frameworks that balance testing, control groups, and scalable winners • Launch, manage, and scale campaigns across multiple channels simultaneously • Implement tracking pixels, conversion events, and custom configurations to ensure accurate attribution • Use platform tools to handle budgets, pacing, and targeting efficiently • Monitor KPIs daily and optimize for both volume and profitability • Perform rigorous A/B and multivariate testing at the audience, creative, and bid-strategy level • Adjust bid strategies dynamically (Bid Cap, Target CPA) • Apply statistical analysis to detect patterns, anomalies, and leading indicators of performance • Partner with copywriters, designers, and editors to build direct-response creative tailored to each platform • Manage a creative testing roadmap to consistently refresh ads and combat fatigue • Use spreadsheets, dashboards, and other in-house tools to analyze performance and model outcomes • Leverage AI tools to accelerate creative workflows • Help implement automated rules, scripts, and bulk editing processes for greater efficiency • Deliver clear weekly/monthly reports with actionable insights • Present findings and recommendations to leadership in a structured, data-backed manner • Forecast performance scenarios and budget allocations using historical data and predictive modeling