We are a global leader in cell-free DNA (cfDNA) testing, dedicated to oncology, women’s health, and organ health.

Director, Oncology Marketing – Pathology

MarketingMarketingFull TimeRemoteTeam 1,001-5,000Since 2004H1B SponsorCompany Site LinkedIn

Location

California

Posted

173 days ago

Salary

$168.2K - $210.2K / year

8 yrs expEnglish

Job Description

• Take the reins of Altera™ Comprehensive Genomic Profiling (CGP) marketing strategy to drive awareness, engagement, and adoption across pathology and molecular diagnostics communities. • Lead the strategic and tactical marketing efforts for Natera’s tissue-based solutions. • Craft compelling campaigns and develop value propositions that engage pathologists and molecular pathologists across digital channels, sales materials, congresses, and beyond. • Partner with sales, medical, product, and UX teams to align on positioning, messaging, and user-centric approaches. • Identify and build relationships with key opinion leaders (KOLs) in pathology and genomics. • Track, analyze, and optimize marketing performance, closing the loop between market need and Natera's offerings. • Serve as a cross-functional thought leader representing Altera and Signatera in portfolio-level initiatives and presenting to executive leadership. • Perform other duties as assigned.

Job Requirements

Bachelor’s degree in life sciences is preferred.
8-10 years of experience in diagnostics, biotech, or pharma marketing — with a focus in oncology, genomics, or advanced diagnostics.
Experience with comprehensive genomic profiling (CGP) is strongly preferred.
Willingness and ability to travel up to 25% (advisory boards, major congresses, field team meetings, and customer engagements).
Deep knowledge of the genomic profiling landscape and its clinical applications.
Ability to transform complex science into crystal-clear, market-ready messaging.
Excellent communicator and collaborator — capable of influencing across disciplines and levels.
Strategic thinker with operational horsepower — able to lead, execute, and adjust in a dynamic environment.
Comfortable leading external agencies, internal teams, and driving toward results.
A customer-first mindset that balances commercial goals with empathy and education.

Benefits

Competitive Benefits - Employee benefits include comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents.
Additionally, Natera employees and their immediate families receive free testing in addition to fertility care benefits.
Other benefits include pregnancy and baby bonding leave, 401k benefits, commuter benefits and much more.
We also offer a generous employee referral program.