• Manage and execute paid media campaigns across various platforms (Google Ads, Facebook Ads, LinkedIn, YouTube, etc.), ensuring alignment with business goals and KPIs • Set up, monitor, and optimize campaigns including targeting, bidding, ad copy, creatives, and landing pages to drive conversions and maximize ROI • Conduct keyword research and competitive analysis to refine targeting strategies and optimize paid search campaigns • Create, manage, and optimize social media advertising campaigns ensuring ad copy, creatives, and targeting are aligned with marketing objectives • Regularly monitor and analyze campaign performance data (impressions, clicks, CTR, CPC, CPA, ROAS) to identify trends and opportunities for scaling • Continuously optimize campaigns by adjusting bids, refining targeting, and conducting A/B tests on ad creatives, copy, and landing pages • Help manage paid media budgets and forecast campaign budgets based on goals and historical performance • Use Google Analytics, Looker Studio, and Marketing Cloud Intelligence to track, measure, and report on campaign success • Collaborate with creative teams to develop ad copy, visuals, and landing pages optimized for conversions • Coordinate with data and analytics team to implement UTM tracking and ensure accuracy of performance reporting