• Develop, optimize, and scale paid campaigns across Google Ads, Meta, LinkedIn, TikTok, and other platforms • Manage monthly budgets of $20k-$50k+ and ensure efficient spend allocation to maximize ROI • Collaborate with content creators to design content strategies that amplify paid campaigns • Design strategies and manage automations using Zapier and Make.com to streamline workflows in GoHighLevel, HubSpot, and Mailchimp • Oversee automated communications with customers and leads to drive engagement and conversions • Conduct keyword research, identify high-performing keywords, and manage audiences aligned with Ideal Customer Profile • Partner with internal teams to test and refine ad copy, landing pages, CTAs, and email templates • Track campaign performance metrics, analyze data, leverage Google Analytics and pixels, and present actionable recommendations to leadership • Align paid efforts with other marketing channels including retargeting, email, and social media campaigns to drive acquisition