• Write, edit, and refine digital copy across site and app experiences to ensure clarity, usability, and consistency. • Collaborate with Brand and Copy teams to craft copy that guides, informs, and converts while aligning with regulatory and compliance needs. • Use strong attention to detail to manage copy documents used for site designs and QA, tracking edits and ensuring accuracy. • Map and optimize copy across high-funnel (campaigns, landing pages, blog) and low-funnel (product, checkout) entry points to create cohesive, conversion-driven user journeys. • Lead SEO initiatives by auditing, updating, and optimizing content across blog and top-of-funnel pages, in partnership with an external agency. • Improve overall copy flow to reduce friction and enhance the user journey by working with testing leads to test, learn, and optimize. • Leverage data, insights and testing to continually optimize messaging impact.