• Executes corporate strategy with regard to brand and private label development to achieve annual business plan • Sets SMART Goals for Broker Partners and monitors performance ongoing • Provides direction/leadership to broker personnel and internal trade development team • Demonstrates leadership and complete understanding of the annual planning process; focuses on both core distribution gains and key innovation • Utilizes available tools to manage entire trade plan and provide accurate sales forecasts • Comprehends and works with appropriate business tools to identify opportunities, build sales presentations and achieve sales targets • Collects sales data, understands merchandising/category management, delivery requirements and investigates and resolves customer problems/complaints. • Works with Credit Department to resolve issues and meet requirements. • Researches market conditions for each customer to identify new opportunities • Analyzes competitive pricing, promotions, marketing strategies and reports accurately • Composes appropriate written sales correspondence for all levels • Represents the company in a positive and professional manner • Establishes key customer visits often to ensure broker progress. • At a minimum, establishes monthly communication with all brokers and visits key customers semi-annually. • Provides detailed weekly updates to the Director of Branded and Bulk Sales • Attends all necessary trade and customer shows. • Submits expense reports within 30 days of expenditure.