• Represent the brand at major conferences and industry events. • Build meaningful relationships with practice owners, peers, and partners. • Serve on panels and host networking events, breakfasts, or meetups. • Create strong rapport and credibility through high-touch engagement. • Actively identify and cultivate business opportunities from event networking. • Operate as a trusted advisor who reinforces the organization’s reputation. • Ensure warm leads are consistently transitioned into the sales pipeline. • Track and report on event ROI, including conversion from conversations to opportunities. • Collaborate with the sales team to ensure smooth transitions and high close rates. • Develop and execute side events (breakfasts, panels, meetups) that increase brand visibility. • Handle logistics, communications, and follow-up for maximum impact. • Be recognized as the face of the brand in the field. • Represent the organization with authority and confidence. • Maintain a professional presence that aligns with our reputation and standards.