• Manage and optimize the revenue operations tech stack, including Salesforce, GA4, marketing automation, and Calendly • Serve as the Salesforce administrator, managing configurations, workflows, user permissions, and integrations to optimize sales and marketing operations • Develop and maintain marketing,sales, and customer success performance dashboards to track pipeline velocity, GRR, NRR, conversion rates, CAC, LTV, and attribution • Improve lead management and sales funnel efficiency, ensuring seamless tracking, nurturing, and handoff between marketing and sales • Implement and optimize marketing analytics, including GA4 tracking, UTM parameters, event tracking, and attribution modeling • Ensure data cleanliness and integrity across marketing and sales systems to support accurate reporting and decision-making • Collaborate with finance to optimize spend through forecasting, revenue modeling, and pipeline analysis • Work cross-functionally with sales, marketing, and customer success to optimize customer acquisition and retention strategies