• Own the growth roadmap: Define and prioritize the Plus growth roadmap aligned with company strategy. • Own our subscription business: Define how we track & measure our business and develop reporting to support it • Find ingress points: Identify and optimize key moments in the user journey to introduce Plus. • Educate & convert: Craft in-product messaging and experiments that increase trial starts and conversions. • Run trials & promos: Design and test trial structures, offers, and pricing strategies to maximize uptake. • Drive adoption: Boost engagement with Plus features through smart onboarding and ongoing value delivery. • Retain & win back: Reduce churn and reactivate lapsed subscribers through targeted interventions. • Experiment relentlessly: Build a culture of testing across acquisition, retention, and monetization levers. • Lead cross-functionally: Partner with Marketing, Design, Data, and Engineering to execute growth initiatives.