• Create a plan to achieve the product financial results as established in the annual financial plans • Maintain a 360-degree view of the product financials • Understand the revenue and costs and ensure profitability • Evaluate new technology options with a lens to meet margin goals • Monitor and analyze key performance indicators to determine how well the product is performing in the market • Research and document market and customer digital requirements through working with Imagine team members, customers, and partners • Anticipate challenges in the digital advertising technology market • Validate perceived customer challenges by engaging with the market • Identify the target market in the digital AdTech space and map the needs • Participate in customer sales calls to observe discussions first-hand • Define product digital features to be added to the various products • Create internal positioning documents that will be used to develop external messages focused on each key buyer or persona • Work with internal sales and project manager leaders to ensure smooth launch and integration of digital features into the customer environment.