• Lead the development and advancement of measurement methodologies that push the boundaries of what’s possible in evaluating marketing effectiveness • Drive the creation of frameworks, tools, and processes that make measurement more systematic and scalable across a variety of channels • Evolve and strengthen existing modeling approaches to deliver insights that are both robust and actionable • Iterate on measurement approaches to marketing problems like channel incrementality, bolstering a robust approach to maximizing return on ad spend • Collaborate with cross-functional partners to connect measurement learnings with business strategy and growth • Serve as a technical leader—mentoring others, elevating analytical standards, and shaping the long-term direction of measurement at Thumbtack • Identify and pursue new opportunities where advanced analytics or fresh methodologies can unlock impact