• Manage a team of Sales Executives and sales support members across multiple disciplines, fostering collaboration, accountability, and operational excellence. • Serve as a culture architect for the West Region, unifying legacy acquisition teams under a single World Fuel brand. • Deliver sales growth, profitability, cost-of-sale improvements, and strategic objectives across assigned regions or business areas. • Establish sales policies and procedures aligned with corporate strategy and ensure field compliance. • Allocate limited sales resources for maximum impact while balancing corporate governance with deal-specific exceptions. • Align sales execution with marketing initiatives, new product launches, and financial objectives. • Act as the senior voice of the retail sales organization to corporate leadership and cross-functional partners. • Cultivate and leverage senior-level external relationships to advance complex or high-value opportunities. • Escalate unprecedented, highly complex sales or commercial issues requiring higher-level strategic approval. • Develop and Execute Strategies to grow traditional dealer and emerging commission and consignment retail network in the West Coast markets.