Socket
Socket is the first chain abstraction protocol allowing developers to compose across 1000+ rollups and chains!
Product Marketing Manager
Location
United States
Posted
146 days ago
Salary
Not specified
Bachelor Degree5 yrs expEnglishWeb3
Job Description
• Develop and execute go-to-market campaigns for products and features, including target audience identification, creative brief development, brainstorming, creative direction, copywriting, and performance reporting.
• Translate features and use cases into audience-specific benefits that clearly articulates the product's value proposition and differentiates it from competitors.
• Work with growth and design teams to develop marketing assets including videos, static assets, social posts, blog posts, to educate and engage users
• Monitor key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and make data-driven adjustments
• Collaborate cross-functionally to identify and prioritize opportunities, projects, and processes, to maximize efficiency and effectiveness
Job Requirements
- Have 5+ years experience as a full-time Product or Content Marketer
- Have a proven track record of managing all aspects of a successful marketing campaigns for products or services used by millions of users
- Have excellent communication and storytelling abilities to convey product benefits effectively
- Have an understanding of marketing principles and digital marketing tactics
- Enjoy creative thinking to develop innovative marketing strategies and content
- Are passionate about web3 and crypto. Ideally use dApps (ex. DeFi, NFT marketplaces) on a semi-regular basis.
- Data-driven, comfortable interpreting data to generate insights and inform creative decisions
- Are curious, low ego, and always looking to improve. You’re open to feedback and collaborating with others to get to the best approach.
- Have excellent communication skills, both written and verbal, and the ability to engage multi-functional stakeholders
Benefits
- We have real scale - our product reaches millions of people in crypto and our users love us
- No micromanagement bullshit. We trust each other and empower employees to make decisions autonomously.
- We are a team of builders - we’re always shipping
- Good vibes - we are all team players that only want the best for each other and the company.
- Remote Friendly - Enjoy the flexibility of remote work.
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