• Own the Marketing Strategy: Define and execute the end-to-end marketing plan, including brand positioning, demand generation, digital strategy, product marketing, and customer engagement. • Master the Customer Journey: In partnership with Sales and Revenue leadership, design and implement a comprehensive customer journey that drives acquisition, engagement, and long-term retention. • Refine Our Targeting: Sharpen our Ideal Customer Profile (ICP) and buyer personas by analyzing competitive intelligence, market trends, and win-loss data. • Craft Our Narrative: Create succinct, value-driven messaging that clearly articulates the power and value of the Builder Prime platform. • Manage the Marketing Engine: Develop and manage the annual marketing budget, ensuring effective resource allocation and a clear ROI. Deliver data-driven forecasts and performance reports to the leadership team and board of directors. • Drive Growth & Accountability: Take ownership of key marketing metrics including Sales Accepted Leads (SALs), pipeline generation, and customer acquisition cost (CAC). • Build & Lead a High-Performing Team: Build, mentor, and scale the marketing team, fostering a collaborative, high-performance culture aligned with company goals. Build functions using AI teammates where possible. • Align with Product & Sales: Partner closely with the Product team to connect our roadmap to the go-to-market strategy and with Sales to ensure seamless collaboration and maximum impact.