• Lead and inspire a high-performing field marketing team, fostering a culture of accountability, creativity, and results. • Develop and execute integrated sales and marketing strategies that drive awareness, demand generation, and marketing-influenced pipeline growth across the Americas. • Partner with regional Sales leadership to align go-to-market priorities, co-create territory marketing plans, and ensure marketing activities directly support pipeline and revenue targets. • Translate global campaigns and corporate messaging into impactful regional programs that resonate with local markets, partners, and customer segments. • Build strong collaboration between field marketing, product marketing, and global demand teams to ensure regional customization and flawless execution of campaigns. • Define and track key metrics for marketing-influenced and sourced pipeline, optimizing tactics and budget allocation for maximum impact. • Identify and activate innovative, multi-channel marketing approaches that drive engagement across digital, event, and partner ecosystems. • Manage and optimize the regional marketing budget, ensuring transparency, ROI measurement, and alignment to business priorities. • Work closely with sales teams and WatchGuard Partners to strengthen relationships, drive MDF utilization, and co-develop marketing programs that enhance partner performance. • Collaborate with PR and Social Media teams to amplify regional visibility, thought leadership, and customer advocacy through success stories, media engagement, and social channels. • Serve as a regional marketing thought leader, proactively sharing insights, best practices, and market intelligence with internal stakeholders. • Drive operational excellence and continuous improvement within the field marketing organization.