• Develop and execute detailed go-to-market strategies for the GE Proseo lighting control, lighting fixture/lamp and shading product families • Create a brand story and product narratives that help define the Savant value proposition • Develop product application education and marketing that spotlights a variety of job types and use cases for products/software • Develop sales team education resources that align with brand and product story • Provide guidance and leadership to the outside and inside sales teams, including how to navigate a sales pitch, effectively sell against competitive solutions, and increase close rate • Create and execute channel strategies for GE Proseo lighting control, lighting fixture/lamp and shading product families • Increase market share within the Custom Installation channel • Build and develop new sales channels, including window treatment dealers and electrical contractors • Foster relationships and secure product specifications from lighting specifiers, interior designers, architects and other trade professionals • Ensure education and CEU credited materials meet the needs of the market and are delivered quarterly across key markets • Target specific markets to drive specification, generating pre-designed projects for custom installers and other sales channels • Analyze performance metrics, competitive environment and market conditions and adjust sales and marketing tactics accordingly