• Partner directly with dedicated main house wholesalers, cultivating a strategic relationship at a higher level of the wholesaler organization. • Using a strategic, forward-thinking mindset, elevate AB’s role & presence with wholesalers in your specific market. • Support wholesalers while driving commercial ownership and strategic oversight of the annual business plan. • Lead the Commercial strategy for your territory, aligned with the strategic vision of the organization and demonstrate ambition and ability to deliver meaningful and consistent results. • Build strong business relationships with key wholesalers and internal partners and ensure alignment between company and customer objectives. • Oversee Commercial plan development, Wholesaler Joint Business Plans (WJBP), and critical Commercial processes, including but not limited to: Pricing strategy development & price increase sell-in, Cents per case audits, Forecasting Reviews. • Manage end-to-end Wholesaler Management and relationships, including Wholesaler planning & performance routine/meetings (innovation, channel, and non-alc), Trimester planning & strategy implementation, and AOE & WEA assessments. • Oversee and own the Sales, Share and Financial performance of dedicated main house wholesalers. • Provide routine report-outs through the Sales Performance Reviews with senior management. • Understand the market dynamics and industry-specific trends and landscapes to bring new insights and solutions to drive results and lead future growth. • Build a vision that inspires and motivates people around you, prioritizing development of our people and driving excellence amongst the team which is essential to Leading Future Growth. • Full understanding and ability to leverage tools at your disposal to provide strategic oversight of the business: IRI, CSR, Business Objects, VIPR, RMIS, etc. • Support and manage pilot projects on an ad-hoc basis. • Consistently model key leadership capabilities: an ownership mindset, drives transformation, thinks long-term, communicates effectively, culture ambassador, and prioritization of our people.