• Develop and manage comprehensive performance marketing strategies to drive customer acquisition and revenue growth for Inq Smartpens. • Oversee campaigns across paid channels, including Google Ads, Meta (Facebook/Instagram) Ads, LinkedIn, TikTok, and programmatic platforms. • Continuously A/B test ad creatives, messaging, and targeting strategies to identify high-performing combinations. • Monitor and analyse campaign performance metrics (CTR, CPC, CPA, ROAS, etc.) to identify trends and actionable insights. • Optimize budget allocation and bid strategies to maximise performance and efficiency. • Use analytics tools (e.g., Google Analytics, GA4, Data Studio) to report on campaign performance and provide data-backed recommendations. • Own the performance of core advertising channels and identify opportunities for scaling. • Explore and test new advertising platforms and opportunities to expand reach and customer acquisition. • Collaborate with creative teams to develop compelling assets tailored to different channels and audiences. • Partner with the product and marketing teams to align campaigns with broader marketing goals and product launches. • Work closely with the analytics team to implement tracking solutions and ensure accurate attribution. • Collaborate with the content and design teams to ensure campaigns are visually engaging and aligned with brand guidelines. • Manage performance marketing budgets, ensuring efficient allocation to achieve or exceed ROI targets. • Provide regular updates on spend, performance, and forecasts to key stakeholders.