• Focus on planning and executing Pay-per-click (PPC) and Paid Social campaigns across major platforms today (Google, Meta & Bing Ads) and tomorrow (LinkedIn, Amazon, etc.) • Execute paid campaigns on Google, Facebook / Meta, and Bing, and analyze data to optimize campaigns to stay on target. • Maintain ongoing, proactive, and consistent communications with BSM (Business Success Manager / Account Managers) and clients on account progress, performance, and problem resolution • Assist with new business processes for the PPC and Paid Social program • Leverage Paid Media Management Platforms to maximize the efficiency and effectiveness of Paid Media accounts • Actively test and analyze paid search ad copy to achieve maximum ROI • Execute and analyze monthly paid search business metrics, budgets, and reports • Research and evaluate paid search marketing efforts and identify new search opportunities • Track paid search best practices, bid management systems, keyword developments, and industry trends • Oversee Google/Bing, social media budgets, pacing, and monthly spend reconciliation for all assigned accounts. • Manage a large group of clients' Paid Media accounts • Create client-facing reports that show the success of the plan and campaign stewardship as part of the Quarterly Business Review (QBR) process • Analyze measurement studies and attribution to identify strategic opportunities while demonstrating a willingness to bring new ideas, approaches, and tests to the client through Business Success Manager (BSM). • Stay abreast of relevant PPC trends and recommend strategies that meet client’s business goals.