• Lead and manage Loan Officers and operational staff within the branch, fostering a high-performing, service-oriented team environment. • Proactively recruit and onboard new Loan Officers, with a focus on growth, retention, and cultural alignment. • Ensure all new hires receive thorough training and support, with emphasis on productivity, quality, compliance, and customer experience. • Serve as a go-to resource for resolving customer service concerns, loan qualification issues, and day-to-day training opportunities. • Analyze pipeline volume and forecasting trends; set clear productivity expectations and track performance using KPIs. • Monitor branch performance against revenue goals and budget targets; use financial data to identify areas of strength and opportunity. • Stay current on all relevant mortgage regulations and ensure full compliance with industry standards (including TILA, RESPA, GLBA, etc.). • Maintain an active understanding of local market conditions, interest rate trends, and regulatory changes that impact borrowers and loan programs. • Develop and execute local marketing strategies to promote the branch, attract new borrowers, and enhance brand visibility in the community. • Build and maintain strong referral relationships with local realtors, builders, developers, and other key partners. • Maintain a personal pipeline of both self-generated and company-provided leads, guiding borrowers through the loan process from application to closing. • Take on additional duties and projects as assigned by management to support branch and company-wide initiatives.