• Establish and maintain strong relationships with distributors within the assigned region. • Collaborate closely with distributors to understand their needs, challenges, and growth opportunities. • Ensure timely communication and resolution of any issues or concerns • Manage sales activities with distributors to promote our key products. • Determine opportunities for expanding product reach and market share. • Design strategies to drive growth, based on sales data. • Evaluate and direct the value of selling through distribution to Abbott sales reps and managers. • Coordinate with Sales and Marketing to help win larger deals that involve distribution and include their key stakeholders. • Establish and track key performance indicators (KPIs) related to distribution excellence. • Regularly evaluate distributor performance and address any deviations from targets. • Manage performance for their respective regions to achieve annual sales goals. • Design and conduct business reviews with Regional and Area leaders to review distributor performance, obstacles to achieving success and competitive information.