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Principal Product Marketing Manager

Product MarketingProduct MarketingFull TimeRemoteTeam 201-500Since 2011H1B No SponsorCompany Site LinkedIn

Location

United States

Posted

136 days ago

Salary

Not specified

Bachelor Degree5 yrs expEnglish

Job Description

• Develop product positioning and go-to-market strategies for the Audience Data Platform. • Conduct market research and create messaging and GTM materials. • Drive product adoption and revenue growth. • Establish research frameworks to understand evolving buyer needs. • Design and oversee customer research programs including interviews, win/loss analysis, and surveys. • Translate market insights into strategic roadmap recommendations.

Job Requirements

5-7 years in B2B SaaS Product Marketing
Strong knowledge of B2C marketing technology (CDPs, Marketing Automation, CRM, Loyalty Platforms)
Experience designing and executing market research and competitive analysis
Excellent writing and communication skills
Analytical with experience in pipeline, adoption, and conversion metrics
Ability to work cross-functionally with Product, Sales, Customer Success, Engineering, and Marketing
Bachelor's degree in Marketing, Business, or related field

Benefits

SheerID is an equal opportunity employer.
We celebrate diversity and are committed to creating an inclusive environment for all candidates and employees.
Diverse candidate pool recruitment, development, and retention commitment.