• Develop and execute sales strategies to meet growth expectations by the development of new markets, product gaps for future account growth opportunities and products. • Partner with executive leadership to define and monitor territory or domain-specific KPIs and sales targets. • Prepare and manage the annual budget and forecast. • Coordinate monthly input to the forecasting process including Input Forecast, Output Forecast, and 3-month Target List. • Produce monthly management report containing details of sales activity including major quotations, new leads, top twenty sales prospects, order intake, market trends and visit plans for the coming month. • Provide marketing information as to customer requirements, regional trends, competitors, etc. • Manage and attend trade shows, exhibitions, and conferences. • Drive pipeline growth through proactive customer engagement, demand generation and bid strategy alignment. • Maintain a deep understanding of the complete range of products in terms of functionality, pricing, market position, and competitiveness. • Lead and develop a team of sales professionals. • Provide coaching, performance feedback, and career development. • Ensure that Sales Managers are equipped to respond to customer requests in terms of product literature, presentations, demonstration equipment, etc. • Produce annual travel and sales plans, provides regular updates, and approves expense reports. • Conduct monthly sales meetings and annual appraisals for the Sales team. • Oversee the preparation of proposals, quotations, and bids. • Collaborate with Contracts, Legal and Finance teams to ensure accurate and timely response to RFPs and RFQs. • Work with the Production department to ensure that customer requirements are satisfied correctly and on time.