Retail Marketing Manager – South FL
Location
Florida
Posted
131 days ago
Salary
Not specified
Bachelor DegreeEnglish
Job Description
• Drive store performance in customer loyalty, satisfaction, sales, aftersales growth, and profitability through tailored marketing strategies and traffic management.
• Design and implement marketing strategies that strengthen long-term customer relationships, leveraging internal technology and solutions with priority.
• Foster and strengthen OEM relationships at the local levels to align on initiatives that drive customer satisfaction and store loyalty.
• Provide expert guidance to Store Leaders on building and executing marketing strategies aligned with the Customer Ecosystem.
• Partner with LAD Marketing team members and external partners to create impactful, customer-focused content and measure campaign success.
• Collaborate with other RMOs to ideate and deliver on strategic business initiatives that align with customer loyalty goals.
• Monitor and adapt to changing market conditions. Utilize industry research and critically evaluate campaign performance to continuously improve strategies and outcomes.
• Champion the alignment and integration of key company initiatives and strategies, serving as a resource and advocate for Store Leaders and internal partners.
Job Requirements
- Bachelor’s degree in Business, Marketing, Communications, Advertising, or equivalent experience.
- Strong understanding of the automotive industry, dealership operations, and automotive marketing.
- Experience using Google Analytics, CRM Systems, and Microsoft Office Suite.
- Proficiency in data analysis to evaluate the efficacy and ROI of marketing strategies.
- Strong organizational skills with a keen eye for detail.
Benefits
- Competitive pay
- Medical, Dental and Vision Plans
- Paid Holidays & PTO
- Short and Long-Term Disability
- Paid Life Insurance
- 401(k) Retirement Plan
- Employee Stock Purchase Plan
- Lithia Learning Center
- Vehicle Purchase Discounts
- Wellness Programs
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