Retail Marketing Manager – South FL

MarketingMarketingFull TimeRemoteTeam 11-50H1B SponsorCompany SiteLinkedIn

Location

Florida

Posted

131 days ago

Salary

Not specified

Bachelor DegreeEnglish

Job Description

• Drive store performance in customer loyalty, satisfaction, sales, aftersales growth, and profitability through tailored marketing strategies and traffic management. • Design and implement marketing strategies that strengthen long-term customer relationships, leveraging internal technology and solutions with priority. • Foster and strengthen OEM relationships at the local levels to align on initiatives that drive customer satisfaction and store loyalty. • Provide expert guidance to Store Leaders on building and executing marketing strategies aligned with the Customer Ecosystem. • Partner with LAD Marketing team members and external partners to create impactful, customer-focused content and measure campaign success. • Collaborate with other RMOs to ideate and deliver on strategic business initiatives that align with customer loyalty goals. • Monitor and adapt to changing market conditions. Utilize industry research and critically evaluate campaign performance to continuously improve strategies and outcomes. • Champion the alignment and integration of key company initiatives and strategies, serving as a resource and advocate for Store Leaders and internal partners.

Job Requirements

  • Bachelor’s degree in Business, Marketing, Communications, Advertising, or equivalent experience.
  • Strong understanding of the automotive industry, dealership operations, and automotive marketing.
  • Experience using Google Analytics, CRM Systems, and Microsoft Office Suite.
  • Proficiency in data analysis to evaluate the efficacy and ROI of marketing strategies.
  • Strong organizational skills with a keen eye for detail.

Benefits

  • Competitive pay
  • Medical, Dental and Vision Plans
  • Paid Holidays & PTO
  • Short and Long-Term Disability
  • Paid Life Insurance
  • 401(k) Retirement Plan
  • Employee Stock Purchase Plan
  • Lithia Learning Center
  • Vehicle Purchase Discounts
  • Wellness Programs

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