Strategic Market Segment Director – Government Sector

DirectorDirectorFull TimeRemoteTeam 201-500Since 1995H1B No SponsorCompany Site LinkedIn

Location

Arizona

Posted

132 days ago

Salary

Not specified

Bachelor Degree10 yrs expEnglishGo

Job Description

**Essential Responsibilities** **Market Strategy & Segmentation** - Develop and execute a comprehensive segmentation strategy for the government sector, identifying high-value opportunities across agencies, programs, and regions. - Lead competitive, market, and policy analyses to inform investment priorities and innovation strategies. - Craft compelling value propositions and messaging that align PrePass’s technology leadership with government safety and efficiency objectives. **Go-to-Market Leadership** - Create and operationalize go-to-market plans for government initiatives, ensuring alignment across marketing, product, sales, and partner ecosystems. - Collaborate with Product Management to align roadmap priorities with government market needs and compliance standards. - Partner cross-functionally to build processes, capabilities, and systems that drive consistent execution and measurable business impact aligned with the PrePass mission. **Stakeholder Engagement** - Serve as a key strategic liaison between PrePass and public sector partners, including transportation agencies, enforcement bodies, and policy stakeholders. - Represent PrePass at government and industry forums, shaping dialogue on safety, technology, and compliance. **Performance & Growth** - Define and monitor KPIs and success metrics to measure market penetration, customer acquisition, and retention. - Drive continuous improvement in how PrePass engages and delivers value to government customers.

Job Requirements

Qualifications**
10+ years of experience in strategic marketing, market development, or business strategy—ideally within transportation, logistics, technology, or government services.
Proven success in building and executing market segmentation and go-to-market strategies in complex, regulated environments.
Deep understanding of public sector funding and procurement processes, compliance frameworks, and partnership models.
Strong analytical and storytelling abilities, with the capacity to translate complex market insights into actionable strategies.
Excellent communication and collaboration skills, particularly across executive and cross-functional stakeholders.
Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).

Benefits

How We Will Take Care of You**
Robust benefit package that includes medical, dental, and vision that start on date of hire.
Paid Time Off, to include vacation, sick, holidays, and floating holidays.
401(k) plan with employer match.
Company-funded “lifestyle account” upon date of hire for you to apply toward your physical and mental well-being (i.e., ski passes, retreats, gym memberships).
Tuition Reimbursement Program.
Voluntary benefits, to include but not limited to Legal and Pet Discounts.
Employee Assistance Program (available at no cost to you).
Company-sponsored and funded “Culture Team” that focuses on the Physical, Mental, and Professional well-being of employees.
Community Give-Back initiatives.
Culture that focuses on employee development initiatives.