• Develop Marketing Strategies: Collaborate with the leadership team to create comprehensive marketing plans aligned with the company's goals and objectives. • Brand Management: Maintain and enhance the agency's brand image through consistent messaging, visual identity, and communication strategies. • Content Creation: Work with teams, approve & or produce engaging content for marketing collateral, including website copy, blog posts, social media content, case studies, and more. • Digital Marketing: Oversee digital marketing efforts, including SEO, SEM, email marketing, social media management, and online advertising campaigns. • Client Acquisition: Identify and pursue opportunities to attract new clients through targeted marketing initiatives and lead generation tactics. • Campaign Execution: Coordinate the execution of marketing campaigns, ensuring timely delivery and alignment with project objectives and client expectations. • Market Research: Conduct market research and competitive analysis to identify industry trends, opportunities, and potential areas for growth. • Analytics and Reporting: Monitor the performance of marketing initiatives, track key metrics, and provide regular reports to evaluate effectiveness and inform decision-making. • Manage Advertising Teams and Campaigns: Lead and oversee advertising teams and campaigns, including LinkedIn advertising, outside advertising, PPC, and additional recommendations. • Collaboration: Work closely with internal teams, including sales, creative professionals, and PR specialists, to integrate marketing efforts and deliver cohesive client solutions. • Budget Management: Manage the marketing budget effectively, allocating resources efficiently to maximize ROI and achieve strategic objectives. • Source and Manage Social Media Team: Recruit, train, and manage a team of social media specialists responsible for creating and curating content, engaging with followers, and implementing social media strategies across various platforms. • Social Media Strategy: Develop and implement social media strategies to increase brand awareness, drive engagement, and generate leads, ensuring consistency with overall marketing objectives. • Content Calendar: Create and maintain a content calendar for each quarter outlining key themes, campaigns, and promotional activities to ensure a consistent marketing schedule. • Approve Weekly Social Media Campaigns: Review and approve weekly social media campaigns proposed by the social media team, providing feedback and guidance to ensure alignment with brand messaging and marketing objectives. • Manage and Create Branding Guidelines: Develop and maintain comprehensive branding guidelines that encompass visual identity, tone of voice, messaging, and brand positioning. • Manage Advertising and PPC Teams: Lead and oversee advertising and PPC teams, ensuring the development and execution of effective paid advertising strategies to drive traffic, leads, and conversions.