• Develop a comprehensive demand generation strategy that aligns with company growth objectives and enhances the Account-Based Marketing (ABM) framework. • Deeply analyze the Ideal Customer Profile (ICP) to identify industries, roles, and pain points that influence purchase decisions. • Audit current marketing and sales assets to uncover gaps and opportunities that improve the customer journey. • Design and implement multi-touch campaigns integrating email, social, paid media, and retargeting to nurture accounts from awareness to conversion. • Collaborate with internal teams — including content, social media, paid media, and business development — to bring campaigns to life with cohesive messaging and creative execution. • Translate strategic goals into clear, actionable steps with defined stages, metrics, and conversion points. • Partner with the content and creative teams to develop resources that engage audiences throughout the funnel. • Measure and optimize all campaign touchpoints to improve engagement, conversion, and pipeline contribution. • Define and track key performance indicators (KPIs) such as engagement rate, account activation, and opportunity creation. • Work closely with the Pardot Administrator and other team members to ensure accurate tracking, automation, and reporting across systems. • Analyze performance data and present actionable insights to refine campaigns and maximize ROI. • Serve as the strategic connector between marketing, content, and business development to ensure all outreach and nurture efforts align. • Contribute to the development of playbooks and frameworks that improve scalability and efficiency for future campaigns.