• Lead the development of cutting-edge, AI-powered video concepts using tools like Veo3, Wand, Kling, Dreamface, Higgsfield, Pika Labs, Hailuo, and more. • Stay ahead of emerging AI trends and creative best practices—consistently bringing bold, scroll-stopping ideas to every campaign. • Translate creative vision into clear, actionable storyboards and briefs for editors, designers, and clients. • Ensure all content opens with strong, attention-grabbing hooks that meet internal "scroll-stopping" standards (per SOP). • Manage the end-to-end workflow from text prompts to images to final video output—ensuring each asset aligns with project goals. • Maintain a strategic 50/50 blend of AI-generated visuals and real footage to deliver authentic, high-quality results. • Review all outputs for visual integrity, storytelling strength, and brand alignment. • Provide detailed, structured feedback (e.g., via Loom walkthroughs) to keep cross-functional teams in sync and projects on track.