• Develop and implement a technical SEO roadmap focused on optimizing crawlability, indexability, and structured data to drive organic growth • Own and prioritize the technical SEO backlog, aligning projects with business objectives and ensuring timely execution • Partner with product, marketing, and UX teams to implement SEO best practices across site architecture, internal linking, and user navigation • Manage site performance optimizations, including Core Web Vitals, page speed, and mobile optimization, ensuring a seamless user experience • Conduct regular technical SEO audits using industry tools such as Ahrefs, Screaming Frog, SEMrush, and others to diagnose issues and implement scalable solutions • Stay informed about search engine algorithm updates and adjust strategies to maintain and improve search rankings • Drive AEO and GEO strategies and execution • Utilize tools like Google Search Console, Google Analytics, SEMrush, Ahrefs, and other SEO tools to track, analyze, and report on site performance, identifying opportunities for improvement • Develop and maintain key SEO KPIs, dashboards, and performance metrics to assess organic traffic impact • Conduct A/B testing and experiments to optimize SEO hypotheses and ensure continuous performance improvements • Collaborate with product, and development teams to ensure SEO-friendly site architecture and that SEO requirements are integrated into development cycles • Work closely with content teams to optimize on-page content and ensure alignment with search intent and overall, SEO strategy • Provide leadership in identifying opportunities for site improvement and guide the technical team on SEO initiatives