• Developing a lifecycle marketing strategy to drive multi-channel marketing campaigns across all channels (including PPC, SEO, email, ABM, social, PR and events) • Collaborating across departments and functions to deliver an effective content marketing strategy and editorial plan to meet the business objectives • Creating and evolving an account-based marketing strategy designed to resonate with potential high-value leads and help exceed set MRR targets • Building a social marketing strategy to enhance Pearl Lemon’s social media presence on platforms such as LinkedIn, Twitter, and Facebook • Optimising our marketing automation and lead nurturing processes through email, content, and social channels • Taking full ownership of our events marketing strategy and identifying new opportunities to develop an awareness of the brand within the cybersecurity industry • Regular reporting against defined KPI’s to highlight the effectiveness of all campaigns against business goals • Line management and professional development of team members • Managing relationships with third-party suppliers and agencies.