• Provide high-level creative direction on the agency’s most strategic and high-profile accounts • Champion bold, innovative thinking that is deeply aligned with client missions and performance goals • Lead creative strategy and storytelling during new business pitches and major presentations • Serve as a trusted advisor to executive leadership and all agency team members on creative direction • Encourage and guide creative experimentation that leads to tangible business impact, new service offerings, and measurable improvements in client results • Oversee the Creative (Design) and Content teams, fostering cross-disciplinary collaboration and integration • Lead, inspire, and mentor a diverse team of creative professionals, ensuring they thrive and grow in their craft • Partner with team leads to set clear goals, performance standards, and career development pathways • Anticipate evolving creative skill needs and partner with leadership to plan hiring, training, and team growth accordingly • Model and reinforce a respectful, inclusive, and accountable culture across teams; proactively address cultural challenges and celebrate contributions • Define and evolve our creative service offerings to meet the changing needs of the nonprofit sector and stay ahead of industry trends • Develop and optimize creative processes and workflows to ensure operational excellence, quality, and efficiency • Implement performance-focused creative strategies that drive measurable impact for our clients • Collaborate closely with Account Leads and other Service Leads to ensure seamless integration across disciplines • Partner with business development to shape new offerings, support strategic growth initiatives, and new business pitches • Ensure creative excellence and consistency across all client touchpoints • Ensure consistent adoption of agency-wide processes and lead improvements that enhance clarity, efficiency, and accountability • Balance client needs, team capacity, and financial realities to ensure the creative function operates sustainably and efficiently • Partner with senior leadership to drive creative-led business growth, including scoping, pricing, and identifying opportunities to expand client relationships and agency impact • Lead the integration of emerging creative and cultural trends across client portfolios, ensuring our strategies remain insight-driven, relevant, and future-focused