• Provider Acquisition Funnel Analytics: Own measurement of the Zocdoc.com Provider website, collaborating with Product and Marketing to understand user journeys and improve engagement, conversion rate, and overall acquisition through experimentation and top-of-funnel optimization. • B2B Marketing Analytics: Analyze performance of B2B marketing campaigns, including account-based marketing (ABM) initiatives targeting large accounts; design lift analyses and attribution across channels to inform spend allocation. • Attribution & Cost per Acquisition Methodology: Build multi-touch attribution models, codify cost per acquisition measurement across channels, and establish frameworks for marketing mix modeling and incrementality testing (MMM, Shapley/Markov chain, Bayesian geo holdouts). • Experimentation & Causal Inference: Partner with Marketing to design rigorous experiments, set minimum detectable effect thresholds, and ensure robust design for causal inference. • Turning Analysis Into Influence: Build executive-ready presentations with structured narratives and actionable recommendations on spend and resource allocation. • Cross-Functional Collaboration: Partner with Marketing, Product, Engineering, and Data teams to ensure clean data flows across the marketing measurement stack.