• Develop and own full-funnel lifecycle strategies: Lead lifecycle marketing across the customer journey—from lead nurture through retention, upsell, and reactivation—to drive engagement and long-term customer value. • Design and optimize cross-channel journeys: Oversee the creation, launch, and continuous improvement of automated programs across email, in-app, SMS, and push that engage prospects and customers at scale. • Drive segmentation and personalization strategy: Develop segmentation, personalization, and automation strategies that drive conversion, engagement, and long-term customer value. • Lead and develop the team: Manage and mentor two direct reports, fostering a culture of innovation, accountability, and continuous learning; establish clear goals, performance metrics, and scalable processes for growth. • Measure and optimize performance: Set and monitor key performance indicators (KPIs) to evaluate the effectiveness of marketing initiatives, using data to refine strategies and improve future efforts. Partner with cross functional teams to build dashboards and attribution models that track impact on pipeline, activation, and retention. • Collaborate across teams: Work closely with Demand Generation, Product Marketing, Sales, and Product to ensure cohesive customer experiences and alignment to company goals.