Bestpass
Comprehensive payment platform with a focus on nationwide toll management for commercial fleets of all shapes and sizes
Account Based Marketing Manager
Location
United States
Posted
123 days ago
Salary
Not specified
Bachelor Degree5 yrs expEnglish
Job Description
• Build and execute our ABX engine
• Partner with Sales and RevOps to define target account lists and segmentation strategies
• Develop and launch tailored campaigns across priority accounts
• Translate account insights into orchestrated multi-channel plays
• Own campaign performance: track engagement and continuously optimize performance
• Create campaign playbooks and processes for cross-functional orchestration
• Test and pilot new engagement tactics and personalize strategies
Job Requirements
- 4-5+ years of experience in B2B SaaS demand generation, growth marketing, or ABM roles
- Proven track record running full-funnel ABM programs in partnership with Sales and SDR teams
- Strong familiarity with ABM platforms such as Demandbase, 6sense, Clay, ZoomInfo, etc
- Deep analytical mindset
- Excellent communicator and collaborator
- Self-starter who brings structure, process, and accountability to ambiguous situations
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
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