Head of User Acquisition

Growth MarketingGrowth MarketingFull TimeRemoteTeam 51-200H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

35 days ago

Salary

Not specified

Bachelor Degree5 yrs expEnglish

Job Description

• Own UA strategy and performance across Meta and Google • Own acquisition through web funnels and subscription flows • Define channel architecture and scaling frameworks • Drive spend growth with ROI / LTV discipline • Lead UA automation and system development: evolve Meta automation model, build Google automation and structure • Build UA operating model and performance standards • Hire, structure, and develop UA team • Raise execution quality and experimentation velocity • Partner with product, analytics, creative, and funnel teams • Align UA experiments with funnel and product experiments • Own portfolio-level performance metrics

Job Requirements

  • 5+ years in User Acquisition / Performance Marketing
  • Proven UA leadership experience
  • Deep hands-on expertise in: Meta Ads, Google Ads, web funnel acquisition
  • Experience scaling large paid acquisition budgets
  • Experience with subscription / B2C digital products
  • Strong systems and experimentation mindset
  • Experience building UA frameworks and processes
  • Experience hiring and developing UA managers
  • Comfortable owning revenue and efficiency metrics
  • Strong analytical and strategic thinking
  • English B2+

Benefits

  • Performance compensation tied to real results.

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AccuWeather Careers

AccuWeather, recognized and documented as the most accurate and most used source of weather forecasts and warnings in the world, has saved over 12,000 lives, prevented injury to over 100,000 people, and saved companies tens of billions of dollars through better planning and decision-making. Billions of people around the world rely on AccuWeather’s proven Superior Accuracy™ across our consumer digital platforms. AccuWeather.com is the #1 weather destination and one of the top 100 most-visited websites in the world. Our award-winning AccuWeather app delivers detailed real-time forecasts to millions of smartphones. AccuWeather forecasts also appear on digital signage, in 700 newspapers, are heard on over 400 radio stations, and viewed on 100 television stations. The AccuWeather Network and AccuWeather NOW® reach an audience of over 125 million on cable and streaming platforms. AccuWeather For Business serves more than half of the Fortune 500 companies and thousands of other businesses and government agencies globally. Dr. Joel Myers, Founder and Executive Chairman, established AccuWeather in 1962 and is considered the “father of modern commercial meteorology.” Commitment to Diversity & Inclusion AccuWeather is proud to be an Equal Opportunity/Affirmative Action Employer. We are committed to equal employment opportunity to all applicants and existing employees and we evaluate qualified applicants without regard to race, creed, color, national origin, sex (including pregnancy and gender identity/expression), sexual orientation, age, ancestry, physical or mental disability, marital status, political affiliation, religion, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. AccuWeather is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to human.resources@accuweather.com and let us know the nature of your request and your contact information.

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