• Designing and executing a demand generation roadmap across priority sectors • Planning and running multi-channel campaigns (LinkedIn, email, webinars, reports, communities) • Building and managing lead-nurture journeys for complex buying committees • Collaborating with leadership to define ICPs, personas, and core messaging • Creating and repurposing cornerstone content into campaign-ready assets • Setting up lightweight marketing operations, including tracking, basic lead scoring, and funnel reporting • Experimenting with targeted, account-based motions for high-value prospects • Testing, iterating, and sharing insights across marketing, sales, and product teams