• Increase customer reviews on G2 and Gartner Peer Insights through structured outreach and engagement • Support growth in Deeto signups and manage advocacy pipeline • Partner with Customer Success and Product Marketing to identify and create new customer stories, case studies, and testimonials • Coordinate customer reference requests for sales and content creation • Track and report on advocacy metrics (e.g., review volume, sentiment, and participation) • Collaborate with design and content to bring customer stories to life through social, email, and events • Help refine and maintain customer data across Salesforce and other marketing tools • Analyze data to uncover opportunities for improved segmentation, personalization, and engagement • Support the production and delivery of the monthly customer newsletter and lifecycle touchpoints • Assist with lifecycle, adoption, and upsell campaigns (e.g., Omni DLP adoption) • Collaborate with stakeholders to ensure seamless execution and strong customer participation