Launch Potato’s brands and technologies help customers discover new products and services that make their lives better!
Paid Media Lead
Location
United States
Posted
29 days ago
Salary
Not specified
Job Description
Job Requirements
- Proven success profitably scaling multi-channel Google paid media campaigns across Search, Performance Max, YouTube, Display, Discovery, and Demand Gen spanning multiple verticals.
- Deep analytical expertise with BI tools (Looker, Google Analytics, etc.) plus advanced Excel/Google Sheets skills (pivot tables, VLOOKUP, etc.)
- Experience leading cross-channel growth strategies and building high-performing paid media playbooks for Google’s full ecosystem.
- Ability to leverage audience, creative, and bidding strategies to control front-end acquisition costs while maximizing down-funnel value and advertiser quality metrics.
- Demonstrated platform ownership with a track record of delivering aggressive scale and ROAS goals across Google Ads.
- Exceptional communication and collaboration skills; able to influence decision-making across creative, analytics, and executive teams.
- Leadership experience mentoring and developing paid media teams.
- 6+ years managing large-scale digital media portfolios in affiliate marketing or lead generation ($20M+/year), including 2+ years in a leadership or people management role.
Benefits
- profit-sharing bonus
- competitive benefits
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