• Own and manage a mix of paid media campaigns across traditional platforms (Google/ LinkedIn) and industry-specific channels to drive lead generation and pipeline growth. • Monitor daily performance, ensure campaigns are running smoothly, and continuously optimize campaigns based on performance metrics. • Manage and allocate budgets across channels and campaigns based on performance, audience fit, and business priorities, and forecast spend and results to hit monthly goals. • Track and analyze campaign performance, providing data-driven recommendations to refine or adjust channel mix, budgets, and targeting as needed. • Own broader digital marketing initiatives such as landing page optimization, email performance, automation workflows, and funnel improvements. • Collaborate with the marketing team to develop high-performing ads and lead magnets.