• Develop and execute integrated demand generation campaigns that drive awareness, engagement, and qualified pipeline. • Build and manage automated email nurture programs that move prospects through the funnel and convert to opportunities. • Collaborate with Marketing Operations and Sales Operations to define segmentation strategies, track performance, and report on outcomes. • Partner with Product Marketing and Marketing Communications to align messaging, creative, and campaign strategy with company goals. • Create testing and optimization frameworks to improve email performance, conversion rates, and campaign ROI. • Build and manage website pages and programs to drive conversions. • Manage campaign calendars, deliverables, and project timelines across internal teams and external partners. • Analyze campaign performance, share insights, and recommend actionable optimizations. • Partner with Sales and SDR leadership to align marketing activities with pipeline goals and outreach strategies.