• Lead 3–6 DSD Managers across multiple regions and ensure team targets are met or exceeded • Partner with leadership to set regional goals, expansion strategies, and KPIs • Deploy standardized playbooks, regional ramp plans, and field coaching systems that scale execution across new MSAs • Coach field managers on team performance, execution standards, and leadership development • Conduct regular ride-alongs, shadowing, and team summits to build field culture and consistency • Oversee territory buildouts, new market launches, and route optimization • Monitor CRM dashboards and sales data to identify coaching opportunities and gaps, and drive CRM compliance and field data hygiene across all regions • Support regional hiring, onboarding, and talent development • Ensure inventory flow, activation strategies, and local marketing efforts are efficient and effective • Communicate real-time market intelligence to leadership—competition, pricing, placement, and promotions • Contribute to forecasting, goal-setting, and territory-level performance reviews.