• Manage the day-to-day operations for our paid search marketing strategy, setting up campaigns, optimizing bids, ad copy, landing pages and more. • Obsess over data. You will analyze performance metrics from internal database tools, third party systems, APIs, and data feeds to drive growth in profit. • Monitor and report on daily SEM portfolio performance using our in-house SEM systems and conduct analysis and investigations using Excel, Tableau, and SQL. • Create a roadmap for continual innovative testing to drive growth and ongoing optimization to drive efficiencies and achieve performance targets. • Conduct tests on SEM best practices including: Portfolio Expansions Traffic Curation Ad Copy Testing • Evaluate test results using Excel & Stat Sig calculators to determine if the results meet success criteria and if they are statistically significant. • Think big picture, you will prepare, analyze and communicate performance metrics for completed projects to the team and key stakeholders across the business. • Demonstrate flexibility in a constantly changing search ecosystem and stay apprised of latest trends and best practices. • Collaborate with our in-house analytics and technology teams to conduct performance deep dives and inspire the next generation of our portfolio management tools.