• Lead creative ideation and production of content across all formats — video, photography, Reels, Shorts, GIFs, animations, and more • Turn real-world grit into digital storytelling — capturing moments from job sites, workshops, and everyday work that embody Work Fearlessly • Cultivate and manage relationships with creators and influencers — from trades pros and DIYers to storytellers who live the NoCry mindset • Build partnerships that amplify reach, authenticity, and community • Collaborate with internal teams (Marketing, Product, Creative) to craft campaigns that connect with tradespeople and pros • Experiment with new formats and storytelling angles that push the brand forward — not just follow trends • Maintain a consistent NoCry tone and visual identity across every post, platform, and region • Build and manage content libraries, templates, and toolkits for efficient collaboration and brand consistency • Coordinate with partners and creators to adapt content for different audiences while keeping our voice sharp and authentic • Use tools like Meta Business Suite and project management platforms to plan, approve, and deploy campaigns • Support content scheduling and publishing — ensuring each post lands with purpose and timing that drives engagement