• Establishes the agency as a trusted strategic partner by leading day-to-day client strategy, relationship management, and strategic counsel. • Leads the development of omnichannel strategies that align brand objectives with audience needs and channel best practices, forming the foundation for measurable engagement. • Acts as a strategic consultant, guiding clients in leveraging data, insights, and analytics to design, activate, and scale customer-centric marketing programs. • Supports the Account team in understanding client goals and offerings, helping shape marketing direction through innovative, insight-driven solutions. • Translates strategic insights into actionable campaign roadmaps, leading tactical planning and ongoing optimization to ensure cohesive execution. • Facilitates workshops, client meetings, and presentations to shape strategic direction, communicate recommendations, and align cross-functional stakeholders. • Communicates and defends strategic recommendations clearly and persuasively to clients, ensuring buy-in and understanding at all levels. • Applies expertise in omnichannel engagement planning—including journey mapping, segmentation, content strategy, and channel orchestration—to inform experience design. • Partners with CXOE, technology, and analytics teams to guide or support implementation of CRM, marketing automation, and personalization platforms that enable scalable, data-driven engagement. • Identifies opportunities to expand agency capabilities within client accounts, driving organic growth and contributing to revenue goals through cross-sell strategies. • Secures new strategic initiatives by contributing to and delivering compelling business proposals and pitch presentations. • Collaborates with internal teams to develop single-minded strategies, creative briefs, and supporting materials rooted in discovery and research. • Develops strategy decks and other deliverables that translate client needs and insights into clear, actionable plans. • Stays current on evolving platforms, modern marketing trends, and implications for client strategies. • Provides guidance, when appropriate, to internal teams based on the strategy, brief, and knowledge of the client and its industry. • Collaborate with brand strategy, account, creative, content, analytics, CXOE, and technology teams to ensure cohesive and impactful strategy execution. • Proactively foster team cohesion and collaboration across the agency. • Demonstrates success at working with cross-functional teams and building strong internal and external relationships. • Manage and mentor other team members, responsible for goal setting, performance management, career growth, etc. • Recognizes staff potential and guides employees in identifying challenging and stretching tasks based on interests and organizational needs to achieve career goals. • Monitors the progress of direct reports and stays involved with their development by being a good source of feedback, guidance, and encouragement.