• Own performance targets for eCommerce ARR and the inbound Self-Service MQL / Upsell funnel. • Partner closely with Product Managers across Toast Web, Toast Shop, Toast Now, and Toast IQ. • Build and maintain a digital growth roadmap that helps customers easily discover value and select the right Toast products for their needs. • Develop seamless end-to-end journeys across discovery, demo request, trial, and eCommerce purchase flows. • Leverage data, research, and engagement insights to develop hypotheses on how customers discover, try, use, and purchase Toast products. • Define and execute rigorous testing frameworks, including A/B tests and broader growth experiments. • Influence and align Upsell and Product leadership with compelling performance narratives and clear communication of roadmap priorities and impact. • Translate strategy into actionable work by writing clear briefs, user stories, and requirements for Design and Engineering partners.