• Lead Wand's social media presence across Instagram, TikTok, X (Twitter), and YouTube—shaping how hundreds of thousands of gamers discover and engage with our platform through bold, creative content strategies • Manage relationships with video production team or agencies to produce long/short form video content, providing creative briefs, feedback, and quality oversight • Create original content including short-form videos, graphics, memes, and written posts that resonate with gaming audiences while leveraging gameplay footage, creator partnerships, and community content • Ideate and produce creative content series that highlight Wand's features (interactive maps, game assists, video clipping, contextual guidance) in engaging, authentic ways • Stay ahead of gaming trends, news, memes, and cultural moments to create timely, relevant content with sharp instinct for what will resonate • Balance product education with entertainment and community-building content • Collaborate with video production team on YouTube content strategy, providing creative direction and optimizing for community growth as well as translating long-form video content into social-first clips and promotional content • Partner with Product Managers to identify shareable product moments and turn features into community conversation starters • Work with Brand team to ensure content aligns with Wand's positioning as a comprehensive gaming platform • Collaborate with Influencer Marketing to to maximize reach of creator partnerships through strategic social amplification and repurpose creator content • Coordinate with Design team on visual assets and maintain brand consistency • Support Performance Marketing with social-first creative concepts for paid campaigns • Build and nurture Wand's social media community through authentic engagement and conversation • Monitor comments, DMs, and mentions to foster positive community interactions • Identify opportunities for community-driven content and user-generated content initiatives • Extend Wand's presence beyond owned channels by identifying opportunities to participate in relevant gaming conversations, communities, and cultural moments • Track social media performance across platforms using engagement, reach, and growth metrics • Analyze content performance to identify high-performing formats, topics, and posting strategies • Provide regular reporting on channel growth, engagement trends, and content effectiveness • Use data insights to continuously refine content strategy and optimize posting schedules • Maintain content calendar and ensure consistent posting cadence across platforms • Manage content approval workflows with stakeholders • Stay current on platform algorithm changes and best practices • Build and maintain asset library for efficient content production