• Building expertise in every phase of operations, client management, caregiver, staffing, client acquisition, lead intake, client care management, and referral marketing for the designated area of responsibility. • Responsible for the locations/business lines' financial performance, growth, and profitability. • Leading a cross-functional team ensuring that departments deliver quality care to clients • Creating and sustaining relationships with key partners to build brand awareness and generate new clients • Responding to new inquiries and performing assessments with prospective clients, addressing their questions and concerns, building relationships with their families, and converting them into clients • Improving client retention by implementing strong processes and oversight, to ensure strong relationships with all clients, including regular visits and re-assessments, family & POA communications, and regular client interaction to ensure the ongoing client satisfaction • Overseeing day-to-day operations in the assigned location/business lines • Contributing to our strategic plans, roadmaps, and goals for their assigned market, as well as additional territories that may be identified as potential development • Working with the local leadership to craft local initiatives, identify potential investment areas, and otherwise develop strategies to support the ongoing growth and success of the business. • Understanding our competitors and the professionals in the local industry, helping us lead the competitive landscape, identifying potential ways for us to further build out our team by identifying high-potential talent • Leading or supporting the recruitment, training, and development of new team members • Assisting the billing team to ensure client accounts are up-to-date and communicating with families and/or financial managers as needed for collections issues