• Develop and manage comprehensive marketing campaigns for key initiatives and programs • Work closely with the Marketing and program teams to plan, develop, activate and manage marketing activities to drive awareness and engagement with key audiences • Serve as the primary marketing point of contact for program teams • Partner with other marketing and program teams to develop integrated campaigns that build awareness and engagement for prizes, programs, and the foundation • Define measurable objectives, target audience, and associated calls to action for each campaign; and provide regular reporting to stakeholders tracking progress and performance against objectives • Build and nurture relationships with internal and external stakeholders across programs • Leverage project management skills and the PM tool of record to ensure that event and campaign deliverables are completed in a timely manner • In partnership with the Communications and Creative teams, contribute to the development of key messaging for programs and prize-related content • In partnership with the Experiential team, contribute to the planning and execution of events to support campaign objectives • Support the development and management of prize marketing budgets, including classifying actuals and tracking actuals against budget and forecast • Leverage marketing-specific tools and technology to manage marketing campaigns and associated projects; measure campaign performance; develop and refine target audiences; and gather social media insights • Stay up-to-date on prize/program-related news and industry trends, proactively identifying opportunities to incorporate trends into active and upcoming campaigns