To sustainably grow by delighting more consumers globally.

Manager, Performance and Retail Media Measurement

ManagerManagerFull TimeRemoteTeam 10,001+Since 2015H1B No SponsorCompany Site LinkedIn

Location

United States

Posted

110 days ago

Salary

$102.1K - $127.6K / year

Bachelor Degree5 yrs expEnglish

Job Description

• The Mgr Performance & Retail Media Measurement is a measurement subject matter expert within our retail media center of excellence for the US business. • Leverages a strong background in analytics and measurement to help aid and guide investment strategy and performance media optimization. • Commercial mix analytics (MMM) ; quarterly insight generation/advisory, modeling partner, data input management & scaling, management of additional supplemental deep dive analysis. • Retail media measurement capabilities, analytics & incrementality; partnering with RMNs to advance capabilities and measurement methodologies, governing internal selection of key KPIs, analyzing returns, etc. • Retail media agency reporting & benchmark development; partnering with retail media agency to determine learning agenda, key measurement principles & identifying key benchmarks. • Annual learning agenda aligned to business KPIs; running analysis and determining key optimizations/actions for the business, storytelling and sharing with stakeholders (e.g., BUs). • Consult/advisor to key customer accounts; performance reviews, testing plans, etc. across key customers like Target, Kroger, Sam's Club. • Identifying and owning capability partnerships for media measurement (e.g., SOV for RMN display partner, vetting incremental measurement solutions). • Ownership of future of retailer media measurement solutions (e.g., clean room strategy and execution).

Job Requirements

5+ years experience utilizing any combination of advanced and predictive analytics, marketing analytics, and analytic techniques for marketing, customer and business application
5+ years experience with large datasets to deliver marketing and business strategy; marketing mix modeling experience preferred
3-5 years experience with performance media data with retail media data experience preferred
3-5 years experience collaborating and project managing across functions and varied levels of leadership to capture perspectives and leverage internal knowledge and deliver insights/action oriented solutions
Demonstrates ability to innovate and enhance processes or strategies through the utilization of technology and knowledge advancement; aware of best industry best practices and capability enhancement
Ability to apply marketing and commercial intelligence concepts for business success
Ability to tie retailer analytics to retailer media analytics (i.e. understanding of KPM, Scintilla and how they can be used to link sales and media performance)

Benefits

Coverage for employees (and their eligible dependents) through affordable access to healthcare
Protection and saving for the future, we offer plans tailored to meet you and your family’s needs.
Wellbeing events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs
Financial – 401k, Life, Accidental Death & Dismemberment, Disability