• Develop and manage a holistic social content video strategy across primary platforms Instagram, TikTok, YouTube, as well as X and Base App. • Set measurable goals and KPIs for growth, engagement, and conversion. • Conduct audience research and competitive analysis to inform direction. • Collaborate with marketing, creative office, and community creators to create unique, engaging platform-native content. • Develop creative briefs and posting strategies aligned with key launches, campaigns, and cultural moments. • Experiment with emerging trends, formats, and technologies to keep the brand relevant and innovative. • Build and foster community through authentic engagement and creator collaborations. • Identify and amplify user-generated content and influencer partnerships. • Track, analyze, and report performance metrics; translate insights into actionable recommendations and share with stakeholders. • Optimize content performance through A/B testing, creative iteration, and real-time trend monitoring.